The channel your
competitors ignore.
Bing's audience skews older, higher-income, more likely to own a home. CPCs are 30-50% lower than Google. Ignored by 90% of contractor agencies — which is exactly why it works.
Results / Bing Ads
- -38%avg. CPC vs. Google Ads
- +19%incremental qualified leads
- $31avg. cost per booked job (Bing)
[ 01 ] Where Bing Ads usually goes wrong
The problems we
actually solve.
Leaving the easiest channel on the table
Bing serves 30%+ of US desktop search. Older homeowners with bigger problems. Lower competition. Why aren't you running it?
Worried about volume — incorrectly
Bing won't replace Google. But $1k-$3k/mo of Bing spend often delivers a lower CPL than the equivalent Google budget.
Don't want to manage another platform
We import directly from Google Ads, sync changes automatically, and report everything in one dashboard. Zero extra work for you.
Missing premium homeowner targeting
Bing's LinkedIn integration lets us layer income, occupation, and household audience signals you literally cannot get on Google.
[ 02 ] What you get
Every Bing Ads
deliverable.
Transparent scope. No surprise invoices. Everything below is included from day one.
- Account setup + Google import
- Cross-platform sync + maintenance
- Audience extensions (LinkedIn signals)
- Negative keyword strategy
- Conversion tracking integration
- Unified reporting with Google Ads
"I thought Bing was a joke. Then I saw it was getting us booked HVAC installs at half the cost of Google. I don't care if it's not cool — it works."
[ 03 ] Bing Ads FAQ
Common
questions.
Will Bing actually drive volume?
Do I need a separate budget?
Is Bing harder to manage than Google?
Get a free
Bing Ads audit.
30 minutes. We'll teardown your current Bing Ads setup and show you the leaks. Yours to keep — no pitch, no pressure.