DTC BRANDS & HOME SERVICE BUSINESSES

Where you want to be

Low NC* Acquisition Costs

Spend money confidently knowing cost per NC(new customer) is under control while scaling effectively.

High NC Volume

Calls, booked jobs, or purchases come consistently—even during slow seasons—without extra stress.

Channels Working Together

Google, Meta, and SEO each play a clear role, bringing the right new customers at the right stage.

Confident & Smooth Growth

You know what’s working, can scale without guesswork, and trust your ads are driving real results.

Where you’re probably at

High NC* Acquisition Costs

Cost per lead or purchase for NC(new customers) is too high, and scaling only makes it worse.

Low NC Volume

Calls, booked jobs, or purchases are too few, especially during slow seasons.

All Channels Are Misaligned

Google focuses on brand traffic, Meta feels like remarketing, and it’s unclear which campaigns bring in new customers.

Past Attempts Failed

You’ve tried agencies or running ads yourself, but new customer acquisition didn’t improve, and trust is low.

OUR FRAMEWORK

CLARITY.Control.scalE

clarity

what's actually driving results

We zoom out to see the full picture: where leads are really coming from, which channels drive new customers, and where money is being wasted — so decisions are based on reality, not assumptions.

DTC Brands

We focus on new customer acquisition, margins, and which campaigns are driving real growth — not just retargeting or branded sales.

Home Service Businesses

We look at lead quality, service mix, seasonality, and cost per lead to understand what brings real, profitable jobs — not just phone calls.

We identify what’s truly driving growth across Google Ads, Meta, and SEO — whether it’s qualified jobs for home service businesses or new customers for DTC brands.

control

Know where money goes and why

Once things are clear, we structure your accounts so every dollar has a purpose and every decision is intentional.

DTC Brands

You understand what’s being tested, how spend impacts new customers, and how costs change as you scale.

Home Service Businesses

You know which campaigns bring qualified leads, what each lead costs, and when to adjust budgets without hurting volume.

We define the role of Google Ads, Meta, and SEO so spend is intentional, performance is measurable, and decisions are no longer reactive.

scale

grow sales without losing efficiency

Scaling only makes sense when the system can handle it. We grow what works and protect efficiency as volume increases.

DTC Brands

We scale budgets and channels step by step to bring in more new customers — without hurting margins or stability.

Home Service Businesses

We increase lead volume while keeping costs under control, scaling only what consistently brings profitable jobs.

With Google Ads, Meta, and SEO aligned, we scale budgets and volume — more profitable jobs for home services, more new customers for DTC — without breaking efficiency.

others have been where you are

client results

Our Success

numbers don't lie...

Yearly Ad Spend
$ 0 M
Years In Business
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Satisfied Clients
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Case studies

Check out our recent projects

CALFO is a U.S.-based company specializing in home services, including HVAC, electrical, and indoor air quality (IAQ).

CALFO contacted us due to challenges with high CPCs and increasing cost per lead.

We implemented the following key strategies to help CALFO lower their cost per lead:

  • Search Terms Report Optimization: Refined targeting to eliminate irrelevant traffic.
  • Bid Caps with Portfolio Bidding Strategies: Controlled costs while maintaining competitiveness.
  • Lead Quality Optimization via Offline Conversion Imports: Enhanced campaign focus on high-quality leads.
  • Balancing Volume and Efficiency: Identified the sweet spot between lead volume and cost-effectiveness.

Here’s how we delivered measurable impact:

  • Reduced Average CPC by 40%
  • Decreased Cost Per Lead by 32%
  • Saved $40,000/Month

Sugar Baby Care is a DTC brand specializing in kojic acid-based skincare products designed to brighten and whiten skin.

Sugar Baby Care faced challenges of :

  • Low-performing customer acquisition campaigns.
  • A lack of a clear strategy for engaging top-of-the-funnel audiences, limiting their ability to attract and convert new customers.

We executed a complete overhaul of their Google Ads strategy to address these challenges:

  1. Account Restructuring:

    • Bottom of the Funnel (BOFU): Focused on brand and remarketing campaigns to capture high-intent users ready to purchase.
    • Middle of the Funnel (MOFU): Launched non-brand search campaigns targeting users searching for skin-brightening and kojic acid-related products.
    • Top of the Funnel (TOFU): Rolled out display, YouTube, and Demand Gen campaigns to build awareness and educate potential customers about the benefits of kojic acid.
  2. YouTube Ads:

    • Developed engaging YouTube campaigns showcasing customer testimonials and product effectiveness to build trust and awareness.
  3. Showcase Advertorials:

    • Implemented advertorial-style campaigns targeting competitor traffic, positioning Sugar Baby Care as a superior choice for skin-whitening solutions.
  • Reduced the cost of customer acquisition by 20%.
  • Increased the customer base by 40%, driving significant growth in sales and brand recognition.

Kinobody offers a range of fitness programs, apparel, supplements, and courses designed to help users achieve their fitness goals.

Kinobody faced several challenges:

  • Scaling ad spend led to declining profitability, with some campaigns becoming unprofitable.
  • Underutilization of their best-selling products in ad campaigns.
  • Most campaigns were focused on remarketing rather than prospecting.
  • Performance Max campaigns targeted brand and existing customers instead of new prospects.

To address these issues, we implemented a tailored strategy to restructure their campaigns:

  1. Focus on Best Sellers:

    • Created dedicated campaigns for best-selling products across Search, Shopping, and Performance Max, doubling down on these high-performing items.
  2. Reallocate Budgets:

    • Reduced budgets for remarketing campaigns and reinvested in prospecting efforts by launching:
      • YouTube campaigns to build awareness.
      • Top-of-the-funnel campaigns such as Demand Gen and Display campaigns to attract new customers.
  3. Enhanced Remarketing:

    • Retargeted existing customers with complementary products to increase Average Order Value (AOV) and boost Customer Lifetime Value (CLV).

Our strategy delivered exceptional results:

  • Increased AOV by 45%.
  • Grew the customer base by 25%.
  • Boosted revenue from best sellers by 123%, achieving profitability at scale.

our services

Services we provide

Meta Ads Management

Create and manage high-performing campaigns to drive awareness, leads, and sales across Facebook and Instagram.

YouTube Ads

Launch engaging video campaigns to build awareness, retarget viewers, and drive conversions.

Google Ads Management

Manage Search, Display, and Performance Max campaigns to maximize visibility, leads, and revenue.

Local Service Ads

Generate high-quality local leads by connecting your business with nearby customers actively searching for your services.

Bing Ads

Reach high-intent users with cost-effective campaigns that drive qualified leads and sales.

Advertorials

Create persuasive, story-driven landing pages that educate prospects and increase conversion rates.

Why Choose Us

We support your digital growth

Fully Integrated Into Your Core Team

We proactively manage Google and Meta accounts, preventing issues and keeping you informed.

Your Google & Meta Ads, Completely Handled

End-to-end Google and Meta acquisition managed by experts, so you never overthink performance.

Expert Strategists Who Actually Deliver

Ex-Google and senior Meta specialists with four-plus years experience, focused purely on results.

Proven Playbooks From 7–9 Figure Brands

Proven strategies from 7–9 figure brands, actively tested across 40+ high-scale accounts.

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