All services
Google Ads

Search ads built for
booked jobs.

Generic agencies optimize for clicks. We optimize for booked jobs — call-only campaigns, PMax for local, ruthless negative-keyword pruning, and conversion tracking that ties every dollar to revenue.

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Results / Google Ads

  • -41%
    avg. cost per booked job in 60 days
  • 3.6x
    avg. ROAS across home service accounts
  • $22M+
    ad spend managed across the trades

[ 01 ] Where Google Ads usually goes wrong

The problems we
actually solve.

Problem 01

Spending on clicks that never call

Call-only and call-extension-first strategies cut wasted spend. We measure everything in booked-call cost, not click cost.

Problem 02

PMax burning budget on garbage

Performance Max needs guardrails. We use account-level negatives, asset group structure, and audience signals to keep PMax from chasing junk.

Problem 03

Negative keyword list ignored for years

Most accounts have 10x the negatives they need. We prune weekly — junk traffic disappears, ROAS jumps.

Problem 04

No conversion tracking past the form fill

We integrate with your CRM, dispatch, and call tracking so Google optimizes against booked jobs, not vanity form fills.

[ 02 ] What you get

Every Google Ads
deliverable.

Transparent scope. No surprise invoices. Everything below is included from day one.

  • Account audit + restructure
  • Call-only + Search campaigns
  • Performance Max with proper guardrails
  • Negative keyword pruning (weekly)
  • Call tracking + CRM integration
  • Booked-job conversion tracking
  • Weekly bid + budget optimization
"We were spending $18k/mo and didn't know what we were getting. Now I get a Monday email telling me exactly how many jobs Google booked us last week. Night and day."
Ana P. · GM, electrical contractor (TX)

[ 03 ] Google Ads FAQ

Common
questions.

Do you require a minimum ad spend?
We typically work with contractors spending $5k+/month on paid media. Below that, the data is too thin for proper optimization.
Will you take over my existing account?
Always. We migrate into your account so you keep all historical data, conversions, and audiences. If you ever leave, you take it all with you.
How do you track booked jobs (not just calls)?
We integrate with CallRail, ServiceTitan, Housecall Pro, Jobber, and similar platforms. Every booked job pushes back into Google as a conversion — so the algorithm optimizes for revenue, not noise.

Get a free
Google Ads audit.

30 minutes. We'll teardown your current Google Ads setup and show you the leaks. Yours to keep — no pitch, no pressure.

Book Strategy Call