DTC Brands & lead gen businesses
We Scale your Google Ads
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Case studies
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CALFO is a U.S.-based company specializing in home services, including HVAC, electrical, and indoor air quality (IAQ).
CALFO contacted us due to challenges with high CPCs and increasing cost per lead.
We implemented the following key strategies to help CALFO lower their cost per lead:
- Search Terms Report Optimization: Refined targeting to eliminate irrelevant traffic.
- Bid Caps with Portfolio Bidding Strategies: Controlled costs while maintaining competitiveness.
- Lead Quality Optimization via Offline Conversion Imports: Enhanced campaign focus on high-quality leads.
- Balancing Volume and Efficiency: Identified the sweet spot between lead volume and cost-effectiveness.
Here’s how we delivered measurable impact:
- Reduced Average CPC by 40%
- Decreased Cost Per Lead by 32%
- Saved $40,000/Month
Sugar Baby Care is a DTC brand specializing in kojic acid-based skincare products designed to brighten and whiten skin.
Sugar Baby Care faced challenges of :
- Low-performing customer acquisition campaigns.
- A lack of a clear strategy for engaging top-of-the-funnel audiences, limiting their ability to attract and convert new customers.
We executed a complete overhaul of their Google Ads strategy to address these challenges:
Account Restructuring:
- Bottom of the Funnel (BOFU): Focused on brand and remarketing campaigns to capture high-intent users ready to purchase.
- Middle of the Funnel (MOFU): Launched non-brand search campaigns targeting users searching for skin-brightening and kojic acid-related products.
- Top of the Funnel (TOFU): Rolled out display, YouTube, and Demand Gen campaigns to build awareness and educate potential customers about the benefits of kojic acid.
YouTube Ads:
- Developed engaging YouTube campaigns showcasing customer testimonials and product effectiveness to build trust and awareness.
Showcase Advertorials:
- Implemented advertorial-style campaigns targeting competitor traffic, positioning Sugar Baby Care as a superior choice for skin-whitening solutions.
- Reduced the cost of customer acquisition by 20%.
- Increased the customer base by 40%, driving significant growth in sales and brand recognition.
Kinobody offers a range of fitness programs, apparel, supplements, and courses designed to help users achieve their fitness goals.
Kinobody faced several challenges:
- Scaling ad spend led to declining profitability, with some campaigns becoming unprofitable.
- Underutilization of their best-selling products in ad campaigns.
- Most campaigns were focused on remarketing rather than prospecting.
- Performance Max campaigns targeted brand and existing customers instead of new prospects.
To address these issues, we implemented a tailored strategy to restructure their campaigns:
Focus on Best Sellers:
- Created dedicated campaigns for best-selling products across Search, Shopping, and Performance Max, doubling down on these high-performing items.
Reallocate Budgets:
- Reduced budgets for remarketing campaigns and reinvested in prospecting efforts by launching:
- YouTube campaigns to build awareness.
- Top-of-the-funnel campaigns such as Demand Gen and Display campaigns to attract new customers.
- Reduced budgets for remarketing campaigns and reinvested in prospecting efforts by launching:
Enhanced Remarketing:
- Retargeted existing customers with complementary products to increase Average Order Value (AOV) and boost Customer Lifetime Value (CLV).
Our strategy delivered exceptional results:
- Increased AOV by 45%.
- Grew the customer base by 25%.
- Boosted revenue from best sellers by 123%, achieving profitability at scale.
our services
Services we provide
Google Merchant Center
Optimize product listings for Shopping Ads and free listings to boost visibility and drive sales.
YouTube Ads
Create impactful video campaigns to reach the right audience and drive conversions.
Google Ads Management
Manage Search, Display, and Performance Max campaigns to increase leads, sales, and brand awareness.
Local Service Ads
Connect with nearby customers through optimized, high-quality lead generation.
Bing Ads
Tap into Bing’s high-value audience for cost-effective leads and sales.
Advertorials
Craft persuasive, educational content to convert potential customers effectively.
Our Success
numbers don't lie...
Why Choose Us
We support your digital growth
Proven Expertise
Years of managing top-performing campaigns mean we know what works.
Transparency First
Clear, actionable insights — no jargon, just results.
Tailored Strategies
Your goals shape every campaign we create.
Results That Matter
We focus on what matters: sales, leads, and growth.
